The design process for the Mashook Handmade crafts and art for kids branding project started with understanding the brand's vision and target audience.
Purple was selected for its association with creativity, imagination, and uniqueness, while yellow represented happiness, positivity, and energy. Grey was used as a neutral accent colour to balance out the bright and bold primary colours.
Team decided to use the double O letters in the name as eyes with eyebrows to create a playful and friendly visual element that would appeal to children. This was also a clever way to create a mascot for the brand that could be used across various touchpoints.
The brand's messaging and tone of voice were also carefully crafted to appeal to parents who value creativity, imagination, and quality in their children's toys and art supplies.
Overall, the design process for the Mashook Handmade crafts and art for kids branding project was focused on creating a playful and fun brand that would appeal to kids and teens, while also being professional and unique.
The project also included the design of various printed materials such as gift cards, decorative tape, flyers, notebooks, sketchbooks, and more. Additionally, branded merchandise such as mugs, tote bags, pins, hoodies, and t-shirts were designed to help spread the brand's message.
